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January 30, 2021
This blog has experienced an extended period of abject neglect and it's high time I remedied this sorry situation. The last narrative was posted when I was still our old location. Suffice it to say, I've been at my current location for nearly 6 years! I'll do my best to post regular and timely updates from now on. ;-)
That being said, I've got some exciting news! I'm currently in the process of reworking the layout and look of my online store. This project has been a long time coming. I've avoided, ignored and wholly minimized the need for a giant retooling of my web-store. But the time is finally here.
Yes, the project is a big one, but as I've dug into the guts of this digital renovation, I realize that it's quite an engaging and energizing process. It has forced me to invest a fair bit of time into actually thinking about the business of selling. What mood do I want to project? How do I convey my excitement about the clothing brands that I sell to my customers? And perhaps most important, how do keep forward momentum when I get bogged down in the "boring" aspects of running a business? Pondering these questions has reminded me that I really love what I do. I got into this business for the fashion, but I stay here for my customers and the relationships we've built together.
Well, it's time I got back to uploading and retooling my website. In the meantime, I've attached a sneak peek at our new look! It is a rough draft of one of the header images. The white space on the left is where the headline and clickable button will be located.