It's been so long!

Posted on January 30, 2021 by Arenda Van Hoepen | 0 Comments

Hi Everyone!

This blog has experienced an extended period of abject neglect and it's high time I remedied this sorry situation.  The last narrative was posted when I was still our old location.  Suffice it to say, I've been at my current location for nearly 6 years!  I'll do my best to post regular and timely updates from now on. ;-)

That being said, I've got some exciting news!  I'm currently in the process of reworking the layout and look of my online store.  This project has been a long time coming.  I've avoided, ignored and wholly minimized the need for a giant retooling of my web-store.  But the time is finally here.

Yes, the project is a big one, but as I've dug into the guts of this digital renovation, I realize that it's quite an engaging and energizing process.  It has forced me to invest a fair bit of time into actually thinking about the business of selling.  What mood do I want to project?  How do I convey my excitement about the clothing brands that I sell to my customers?  And perhaps most important, how do keep forward momentum when I get bogged down in the "boring" aspects of running a business?  Pondering these questions has reminded me that I really love what I do.  I got into this business for the fashion, but I stay here for my customers and the relationships we've built together.

Well, it's time I got back to uploading and retooling my website.  In the meantime, I've attached a sneak peek at our new look! It is a rough draft of one of the header images.  The white space on the left is where the headline and clickable button will be located.



Posted in b.young, coming soon, new look

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